Creating a Brand Identity: A Guide for Designers

Sobre el libro Creating a Brand Identity: A Guide for Designers de publicado por Laurence King al 2016:

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands...