Back in the USSR

Though it has been nearly two decades since the fall of Communism in the former Soviet Union and the accompanying disintegration of the Soviet state, a strange aspect of the current cultural situation in Russia and in the other former republics of the USSR is that the people still identify themselves as post-Soviet. Yet, the difference between the Soviet past and a capitalist present is striking, which raises many questions: Why are the new elites referring to the old times to legitimize themselves? Why do commercial advertisements stress that the products they offer are exactly the same as they used to be in Soviet times? And, why, year after year, does the government in Moscow organize impressive celebrations for Victory Day, inevitably drawing parallels to the old Soviet ceremonies?