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Strategies for Marketing the Performing Arts

Strategies for Marketing the Performing Arts

Strategies for Marketing the Performing Arts

Editorial: Harvard Business School

Pàgines: 576

Any: 1997

EAN: 9780875847375

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Sobre el libro Strategies for Marketing the Performing Arts de Philip Kotler i Joanne Scheff publicado por Harvard Business School al 1997:

Defining the mission; understanading the performing arts market; developing the strategy; delivery the message; managing the organization; securing the future.

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