Trade Fair Design Annual 2010 / 2011

The numerous examples presented in this year´s edition of the Trade Fair Design Annual are once again testament to the ability of designers to conistly tailor trade fair stands to exhibitor´s needs whilst setting standars in the field. Of particular interest is how trade fair stands evolve over the years through long-standing cooperation between designers and clients and how, even in changing economic circumstances, corporate design themes vary without losing brand recognition.