Globish: How the English Language Became the World´s Language

Sobre el libro Globish: How the English Language Became the World´s Language de Robert McCrum publicado por Norton al 2010:

In this provocative and hugely enjoyable new book, Robert McCrum takes us from the icy swamps of pre-Roman Britain to the shopping malls of Seoul to show how the language of the Anglo-American imperium has become the world´s lingua franca. We learn how the world acquired its economics, its politics, and its sport -industrialization, parliamentary democracy, and soccer- from Britain´s imperial quest; how American power further transformed the world through film, televisison, and advertising; and, most recently, how the forces of globalism and ever-accelerating technological change have made Globish the worldwide dialect of the third millennium.