Primitive Art in Civilized Places

What is so "primitive" about primitive art? And how do we dare to use our standards to judge it? Drawing on an intriguing mixture of sources-including fashion ads and films, her own anthropological research, and even comic strips like "Doonesbury"--Price explores the cultural arrogance implicit in Westerners´ appropriation of non-Western art.
"[Price] presents a literary collage of the Western attitude to other cultures, and in particular to the visual art of the Third and Fourth Worlds. . . . Her book is not about works of ´primitive art´ as such, but about the Western construction ´Primitive Art.´ It is a critique of Western ignorance and arrogance: ignorance about other cultures and arrogance towards them.