Nobrow: Culture of Marketing, the Marketing of Culture

Nobrow: Culture of Marketing, the Marketing of Culture
Editorial: Methuen
EAN: 9780413744807
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What happens when the old elite distinctions between highbrow and lowbrow no longer apply? When artists show at K-Mart, museums are filled with TV screens and thebrand name on a shirt is worth more than its cut? Welcome to the world of Nobrow.