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Copywriting: Successful Writing for Design, Advertising and Marke

Copywriting: Successful Writing for Design, Advertising and Marke

Copywriting: Successful Writing for Design, Advertising and Marke

Editorial: Laurence King

Pàgines: 240

Any: 2012

EAN: 9781780670003

24,80 €

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Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter.

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