Googled

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company´s founders and executives and also interviewed those in media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it´s forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of ´new´ and ´old´ media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.