Consuming Cultures, Global Perspectives. Historical Trajectories,

1. The Modern Evolution of the Consumer: Meanings, Knowledge, and Identities Before the Age of Affluence Frank Trentmann 2. Brand Management and the Productivity of Consumption Adam Arvidsson 3. On the Movement of Porcelains: Rethinking the Birth of the Consumer Society as Interactions of Exchange Networks, China and Britain, 1600-1750 Robert Batchelor 4. Consumer Culture and Extractive Industry on the Margins of the World System Richard Wilk 5. ´Flowers of Paradise´ or ´Polluting of the Nation´? Contested Narratives of Khat Consumption David Anderson and Neil Carrier 6. Chewing Gum: American Taste and the ´Shadowlands´ of the Yukatan Michael Redclift 7. Japan´s Post-war ´Consumer Revolution,´ or Striking a ´Balance´ between Consumption and Saving Sheldon Garon 8. Trust, Food and Contestation: From the Buying Nothing Day to Fair Trade Goods Roberta Sassatelli 9. Renegotiating the Social Contract in Post-War Europe: The American Marshall Plan and Consumer Democracy Sheryl Kroen 10. Emerging Global Water Welfarism: Access to Water, Unruly Consumers and Transnational Governance Bronwen Morgan