Res com un bon llibre
Bartow J. Elmore

Citizen Coke: the making of Coca-Cola Capitalism

Citizen Coke: the making of Coca-Cola Capitalism

Bartow J. Elmore

Citizen Coke: the making of Coca-Cola Capitalism

Editorial: Norton

Pàgines: 416

Any: 2014

EAN: 9780393241129

Compartir en redes
23,30 €

Sense existències ara

Rep-lo a casa en una setmana per Missatger o Eco Enviament*

T'ho reservem!
On vols recollir-lo?

Paga a l'hora de recollir. T'ho guardem durant quinze dies.

Elmore, Bartow J.
Citizen Coke: the making of Coca-Cola Capitalism
23,30 €
Pots recollir-lo en una setmana a les nostres llibreries

Sobre el libro Citizen Coke: the making of Coca-Cola Capitalism de Bartow J. Elmore publicado por Norton al 2014:

How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke´s success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and the government. For most of its history the company owned no bottling plants, water sources, cane- or cornfields. A lean operation, it benefited from public goods like cheap municipal water and curbside recycling programs. Its huge appetite for ingredients gave it outsized influence on suppliers and congressional committees. This was Coca-Cola capitalism. In this new history Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.
Val Regal llibrería La Central
Targeta de client Llibrería La Central
Decameron - Bar de llibres
La Terrassa de Baldomero de La Central

Subscriu-te a la nostra newsletter